Anderson .Paak

A mixed-media proof of concept exploring how Anderson .Paak’s energy could be translated into bold visuals for social media.

Project Overview

This was an early creative experiment for X2Y, built to show how bold textures, halftone imagery and a punchy colour palette could work together for a high-energy artist like Anderson .Paak. The aim was to create something that felt lively and handcrafted, using layered animation. Alongside reworking performance clips, we created four motion collages that leaned into the rough, cut-and-paste aesthetic. The project acted as a foundation for the visual style we would later develop across real campaign work.