Kendrick Lamar

A proof-of-concept lyric video for Kendrick Lamar’s Untitled 02 (Blue Faces) using abstract textures and digital collage.

Project Overview

For this project, we created a short-form lyric video centred around Untitled 02 (Blue Faces). The visuals combined abstract textures with digital collage elements, building a layered look around the track. The piece was designed as a concept for short-form social content, exploring how this style could be used across a release campaign.