Rules

Producing video content across multiple release campaigns for Counter Records artist and DJ/producer Rules.

Project Overview

For the track ‘Feeling (Hold On You)’ with MURPHY (Counter Records, 2026), we spent a week in Tenerife capturing performance and behind-the-scenes content built around the feeling of experiencing good times with friends. We also edited storytelling-led content for Holding On To You using footage shot in Portugal, alongside a remote shoot in North Yorkshire for his remix of Holding On by Gregory Porter. Across each project, the focus has been on creating visuals that reflect the emotion of the track, using setting and environment to bring that feeling to life.